THE VOICE OF FASHION
The full story behind Deepika Padukone’s red Kanjeevaram wedding sari and why giving credit where due can sometimes be so blanched
Tomorrow (November 22), on designer Sabyasachi Mukherjee’s official Instagram account you will see images of Christian Louboutin x Sabyasachi Mukherjee’s first collaboration for designer leather juttis with the signature red soles. The first two pairs of this collaboration were specially created for and worn by actors Deepika Padukone and Ranveer Singh for their Anand Karaj, one of the two ceremonies the couple observed as part of their wedding rituals at Lake Como recently.
“These red soled juttis are the toe in our ‘head-to-toe’ hashtag about Deepika’s look,” said Sabyasachi in an exclusive conversation with The Voice of Fashion today. This was a candid and introspective chat around aspects of Indian wedding culture, designer-led power brands, the might and reach of Hindi cinema celebrities to carry messages of craft, couture and tradition inside and out of India and the most important: who should get the credit for a woven sari, in this case, the centre of the debate.
Let me first rewind to yesterday when an email from Radharaman K, the founder of Angadi Galleria in Bengaluru popped up in my inbox. He wrote to us about Deepika’s red Kanjeevaram wedding sari (worn by her for her Mangalorean ceremony) and that the actor had bought it from their Bengaluru showroom along with another sari. It was a real zari piece, he wrote, a part of the Advaya label designed by Radharaman and promoted by The House Angadi. A photograph of the sari and Deepika’s signature on the visitor’s book were enclosed. He clarified that her veil was not from their store and that the actor had purchased the sari like any other customer would.
Deepika Padukone’s red Kanjeevaram wedding sari was bought from Angadi Galleria, Bengaluru.
I picked up the phone to ask Radharaman if I had his permission to convey this to Sabyasachi, known to be equally obsessive about copyright (being the most copied designer himself). Radharaman did not want a controversy nor did he want to make an accusation. He emphasized they were all a part of the same cultural ecosystem and all he wanted was for the sari to be rightfully credited to their store as a Gandaberunda—two headed bird design—symbolic of Padukone’s home state.
This morning, I sent the details to Sabyasachi who immediately responded by saying that the actor’s mother had given him the sari and knowing that it was a part of their tradition for the bride to wear a sari given by the mother, he accepted it assuming it to be a family-owned piece. The rest—the veil, the trimming of the sari and the styling was done by Sabyasachi.
The world watching these two newly married stars and their stunning wedding turnout would also know that all of the bride’s jewellery was from Sabyasachi’s precious jewellery brand.
Sabyasachi added that once he had verified the details about the red sari, he would credit the store where it came from. Which he did almost immediately on his Instagram handle.
As a journalist who has been in the thick (and the thin) of many such debates around copyright and credit and as a spectator to the rage and outrage around these subjects among consumers, critics and the general public, I must mention the appreciation I feel for the grace and courtesy both Radharaman on the one hand and Sabyasachi on the other chose to navigate through this sensitive issue. There could have been unkind barbs here—but what came out was a broader conversation.
That’s what I want to thread here.
Read the original article here : THE VOICE OF FASHION
© The House of Angadi 2018